[box]By SAMRIDHI DIKSHIT[/box]
Remember, our ex Prime Minister Manmohan Singh who was given the name of “The Underachiever” by Time magazine? The same magazine has quoted PM Narendra Modi as “Modi means Business”. So true and up to the mark, Modi has taken every step so precisely and effectively just to clear his way to zenith.
If we consider from the day he contested election (or may be before that when he was Gujarat CM) to the day he is working as a PM, every day is so “selfi-ed”. Everything revolves around him or his name and I am sure you all will agree to this. The country has certainly taken a huge ‘Modification’ in his one year governance.
The BJP government is ready to participate in anything to create a favourable image of them and to communicate it with the masses. We can understand it more in terms of the word ‘publicity’. Sarkar ka prachar is like going deep into the hearts of its citizen. All these are, I think a carefully planned pseudo-event, called as Photo opportunity (Photo ops) which PM has grabbed in the best form from his PR tutor.
Starting from earlier to recent days the amount of pictures he modelled for or the latest trend of Selfies:
The journey started when Bharatiya Janata Party launched its “Selfie with Modi” campaign to reach the tech-savvy voters in Delhi, during the 2015 assembly elections. The BJP said it has already collected more than 70,000 pictures of people across the capital who posed with the prime minister. Had anyone ever got a chance to pose with superstar Big-B in almost 30 years? No, but our PM did it in one single go.
Even our national flower Lotus was made please to pose with would be PM (then) at the time of general election 2014.
Now after attaining the position, he has the right to do anything and everything (Mind it may be just for publicity).
Swacch Bharat Abhiyan
Be it Swacch Bharat Abhiyan, where Modi himself came out on the streets to aware the people about cleanliness. Don’t you think it was a tactic? It was not a single day task but a month long brainstorming and strategies to go ahead with it. If people had such a sense to follow what PM says, why would ever be garbage in any corner of the street? Although BJP came forward with many of their ministers on streets with broom, but all that was one day charm. Do we ever see now that apart from Mr. Kejriwal’s Aam Aadmi Party’s symbol and maids who else are carrying broom to clean India?
If they took this step, why wouldn’t they go ahead with it now? Press Enclave Road is full of incongruities. Hospitals are surrounded by garbage dumps; debris chokes the green belt, and across the road from the glitzy malls lays the unauthorized colony of Khirki Extension behind a massive mound of debris and waste. This is one just example like this there are many in the list which are yet untouched. If Mr Modi gets time apart from clicking Selfies and asking their ministers to make a picture perfect then only Indian would be perfectly clean country.
The same was the case with army operations. It wasn’t something to be publicised! Even the photos shared with the media are allegedly fake. It is said to be of an operation that was conducted during 2009. A government that claims it to be nationalist should be ashamed of such act!
Make in India campaign
Aaah, what to say about this! Here not only fingers were raised on Modi’s selfie but also on the logo of the campaign.
It’s good to show your face off, and capture their moments but only when success is in your hand. Remember, why we click pictures with our hats blowing off on graduation day, because we have achieved it. But here who will go and tell our PM that Dilli abhi door hai?
The recent campaign on Yoga Day has got all the eyes stuck to it, starting from the Madison square garden, where he launched the proposal. It was the best platform to announce Yoga day and this can only be done by PM Modi. We have seen many controversies leading to yoga day celebration. But amidst all the controversies, photo ops are not at all missed!
BJP’s Minister Prakash Javadekar and Rajnath Singh are trying best to rotate their body from every angle. They have been used as a model (or as a puppet) to promote upcoming Yoga Day which is on June 21. Had they moved their body more into providing health camps or medical facilities to slum children or people who needs then it would have brought more peace to their mind!
In the end story revolves around the strategies to make it large in any way possible and within the reach of our government. Who cares for people, the only thing our government care is to click and share!!!